By Mani Iyer, President, Mahindra USA
I was sent to Mahindra USA, a wholly owned subsidiary of Mahindra & Mahindra in Houston, Texas, in 1998. I was then designated Quality Manager and my primary role was to resolve product quality issues at our plant and in the field.
In 2005, after only 11 years in the market, we achieved our goal of becoming a top 5 tractor manufacturer in the US. I was named President of North American operations in 2009, the year the US entered a second Great Depression and saw the tractor market decline 40% from its high in 2004.
I was sent to Mahindra USA, a wholly owned subsidiary of Mahindra & Mahindra in Houston, Texas, in 1998. I was then designated Quality Manager and my primary role was to resolve product quality issues at our plant and in the field.
In 2005, after only 11 years in the market, we achieved our goal of becoming a top 5 tractor manufacturer in the US. I was named President of North American operations in 2009, the year the US entered a second Great Depression and saw the tractor market decline 40% from its high in 2004.
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